As we celebrate Latinx Heritage Month, I find myself reflecting on how vibrant and inspiring our community truly is. I’m super proud to be Mexican, and really grateful for my parents (and everyone before me) who made it possible for me to thrive here.The Latinx community is an incredible mix of backgrounds, flavors, and stories—I love how our food, language, and culture connect us, even as we each have our own unique journey. Working at Yelp and being part of the Somos group has encouraged me to dive deeper into my heritage, celebrate my roots, and connect with others in new ways.

This Latinx Heritage Month, I hope everyone feels inspired to celebrate where they come from! And here’s a friendly reminder: next time you’re searching on Yelp for your go-to snacks or grocery spot, check out your local Latinx-owned businesses. Every visit and every dollar is a shoutout to our culture, our dreams, and our communities. Let’s keep lifting each other up!

Joyful Co. is a Black-Owned company that helps you discover uniquely delicious products by small, minority, and women-owned companies.

Gift a box to yourself, friends, family, and colleagues.